film trailers often follow typical conventions in which are used my production companies when marketing their films to keep details under laps, yet to give just enough information to their films future audience enough to go on to make them want to come and watch the film when it is released conventions include:
Film trailer conventions
•Voiceovers are often used to tell a form of the narrative and give out credit information
•The starring roles of the film are showcased both through image and names.
•Key points are sometimes conveyed through titles.
•Conversations between the characters often consist of one- liners of short snippets.
•Dramatic camera angles may be chosen to show events or characters.
•Music plays an important role in creating and conveying the correct atmosphere.
•The film’s title may not appear until the very end of the trailer.
•The trailer builds to a climax and the finally ends.
•Montage techniques- where a series of shots from different points n the film are edited together. Often used to highlight the most dramatic, humorous or fast-paced aspects of the film depending on the genre.
Film trailer Structure
•Opening- this often establishes the setting of the film and some of the main characters
•Build-up: relationships between some of the characters is established briefly and some form of development of the characters begins.
•Problem: A dilemma or series of complications is established in the trailer this as the audience will know will be the main narrative of the film and characters may be faced with an obstacle to overcome.
•Events: these are the events that the characters take to try and overcome the obstacle and are often hinted in the trailer.
