Audience Feedback

The use of the Audience Feedback was a very important technique we needed to use in order to find out whether our hard work on research and planning had been put to its best and offered our target audience exactly what they wanted. We uploaded our film trailer onto YOUTUBE and then on the social networking site Facebook, Facebook was able to offer a large number of the people we would consider to being our 'Target Audience' and because of its popularity and the fact that is free to upload the video, this method was very effective. As a group we did consider using questionnaires again but from previous experience are aware that using questionnaires is quite time consuming, and people are not always willing to take time to fill them in. 

We knew that our target audience were teenage girls and young women between the ages of around 14-25 therefore we were also aware that social networking sites are very popular amongst this age group and therefore knew this technique would be affective this is what we found out: 

Editing

When it came to editing our film trailer, there was a lot of discussion on how to do so. We wanted to create something as realistic and genuine as possible and probably didn’t quite realise how difficult that would be.
We started by selecting clips to use at the beginning of the trailer a.k.a. The beginning of the film where the two lead characters fall in love. We wanted to ensure the clips were short and snappy to tie well as a narrative. We realised that real trailers have generally filmed most or whole of the film before releasing the trailer and therefore crating a trailer from scratch and then having to find and collect enough clips is very difficult. We as a group also wanted to be able to show the transition between the equilibrium and the disequilibrium and therefore needed some form of transitional sound and clip. When filming this part we filmed the two main characters lying in bed in different positions and clothing giving the idea of time passing, at the end of the clip in which the female character would be shot alone. when we got back to school and uploaded the clips onto final cut we were able to speed the clips up so the whole section only lasted seconds, we thought this was a really effective technique in changing the mood of the trailer from 'happy and in love' to 'sad and alone'.

After we had done this, the film trailer then took a more serious tone and in order to create this tone we used a voice over, we used the sound of the female character because she is the one in the film to be left alone, romantic films often use a voice over to move the narrative along and the narate the thoughts and feelings of one of the main characters, we created our voice over using an edi role recorder, we then transfered the sound file onto our final cut project and was able to break and split up the phrases to dramatise the trailer, I think the use of a voiceover was a very effective technique, and added extra sound that was needed in our trailer.
Trailers always have some form of titles as an inital component to their trailers, films either include the names of the actors, actresses and directors etc. or some form of narrative about whats going to happen and to give the audience a form of suspense, some trailers even include both; our trailer however, chose to use the naming titles because this is the one most often seen in romantic drama's like ourselves. in order to make the titles of our film we researched many romantic movie trailers and found that many of them used a photograph effect called bokeh this effect is like blurred lighting which appear like dots as there not in focus, this technique is used in many of the romantic trailers we researched and therefore wanted to create our own in order to do this we used an SLR camera with a recording function, and a small depth of field to film gold coloured lighting, after we were happy with our filming we uploaded it onto our film in small sections, then to make the writing itself we used the program 'Live Type' we only wanted the titles for the names of the two leading actors and an award so therefore three different slides, we were unsure on what type of font to use and the colour of it but finally decided on a simple font in a black colour we thought this was the most effective and contrasting against the gold bokeh, after we had added the text the last thing we needed to do was edit in the final slides of the title of the film, to do this we made a black background and pasted our logo for our film onto the slide we then tranistioned in the words 'released 2012' the word released suggests at our narrative of something being related to prison, which ties with the logo and handcuff idea. We then did the same for our billing block and social network slide.

Towards the end of the trailer clips go back and fourth from the male character Chase being seen as a 'thug' with a baseball bat and the female character 'Lilly' crying the clips have been timed with the music, we decided to use the same track throughout the trailer of Ed Sheeran- Give Me Love because this track expresses the two diiferent sides we needed in the trailer of calm and gentle music and then loud and dramtic we were able to cut and start the music over the voiceover from the calm music to the end of the track where the music is much more dramatic; the lyrics "M-my my, m-my my, m-my my, give me love, lover," are repeated throughout the thug scene and we though this was really effective.
another editing technique used was the rewind setting on final cut, we wanted to quickly speed up and rewind the happy begining part of the trailer, this was done for a number of creative reasons, it was done in the trailer at a part where Chase needs to be remineded on what he is missing out on and therefore by doing this it acts asd a reminder of exactly that, the whole transition only lasts secounds but also remidns the audience on the type of film they are watching and how things can go so wrong, the scene juxta poses with the beginging making it very effective.

VoiceOvers

A Voice-Over is the sound of a voice from an unseen character who is not seen speaking in the trailer but on top of the broadcast, many romantic movies use voiceovers in their trailers to act as a narrative for the thoughts and feelings of the main characters. it is a way to express what might happen in the film without giving a way too much, films often just use quotes found in the movie without the matching filmed parts. in our trailer we wanted to use a voiceover to narrate the female characters pain when things go wrong, and therefore a voiceover was the most effective technique in doing so.
Voiceovers are sometimes repeated from the traler onto the film and this is a way to add conuity in the rom-com Love and Other Drugs a voice over is used in the trailer as well as the final words in the film:
 “Sometimes the things you want the most don’t happen and what you least expect happens. I don’t know – you meet thousands of people and none of them really touch you. And then you meet that one person and your life is changed. “

This quote is from the Romantic Drama 'Remember me'
someone comes into your life and half of you says danger stay in your cage you're no where near ready and the other half says make her yours forever

This quote is from the Romantic Drama 'Like Crazy'
“I thought I understood it, that I could grasp it, but I didn’t, not really. Only the smudgeness of it; the pink-slippered, all-containered, semi-precious eagerness of it. I didn’t realize it would sometimes be more than whole, that the wholeness was a rather luxurious idea. Because it’s the halves that halve you in half. I didn’t know, don’t know, about the in-between bits; the gory bits of you, and the gory bits of me.”

This quote is from the Romantic Film 'The Vow'
Life's all about moments, of impact and how they changes our lives forever. But what if one day you could no longer remember any of them?


This voiceover is the one we chose to write for our voiceover for the 'Intimate' film trailer, we wanted to use love quotes like the other examples above and researched these quotes in detail. we think the words and phrases in the voiceover work well with the narrative and with what happens in the film, and if were to make the whole feature length film then including this passage would be important to us. 

This love is unconditional affection with no limits or conditions. Like screaming out loud with no one else to listen, no one will ever understand just how much it hurts. I thought I knew what  IT was.  But I wasn’t prepared not really. Sometimes I even wish I could have all the bad stuff back just so I could have the good again.

Everything seems brighter, happier and more intense when your in love. When you find it don’t let go. 

Social Networking Sites

With the use of Social Networking sites being everywhere nowadays we wanted to ensure our trailer used sites like Facebook to promote are film. in order to do this, we thought that at the end of the trailer just after the billing block a screen shot of details on how to follow the 'Intimate' film franchise will appear, with the Facebook logo and a website name, similar to some other examples we saw whilst researching romantic film trailers on youtube. 

This was an example we found from the Vow trailer so recreated it in our movie piece. 

DVD

We wanted to be able to make a film cover for the film and therefore used the same image as what we used in the film poster because most films do use similar images as the trailer, in order to make our blue-ray cover we added and removed a number of components from our trailer, we started by removing the billing block and moving the title of the film from the bottom of the publication to the top, we also moved the character titles further up, we then needed to add to certificates to either bottom corners of the case this made the over look instantly genuine, we then added the blue ray logo to the bottom of the case and the logo for ‘focus features’ as this will be our main institution, in order to make the cover look even more genuine we then added review quotes and ‘star ratings to the dvd on either side of the main image this made the cover look further genuine, and we were really pleased with the way it turned out. 

Choice Of Title

We decided to call our film Intimate, the word intimate expresses and intimate relationshop that inbolves physical and emotional intimacy. physical intimacy is characterized by romantic or passionate love and attachment or sexucal activitiy. the term is also used as a euphemism for a sexual relationship. intimate relationships play a central role in the overal human experience- this side of the word intimate draws on the beginging and the equilibrium of the film where the couple are completley in love, however we wanted to make the word a pun and hint at the narative of the film, to do this we seperated the word so that the audience could read it as both 'Intimate' and 'In-mate' which suggests that the film would have something to do with prison, i was really pleased with this idea as it was a clever technique and something that real films look for when creating a title. our logo in general i thought was realy realistic and as a group we were very pleased with the way it ad turned out.  

Costume

Costume plays an important role in all movies; it is the way in which characters personalities and attributes are portrayed. Some film genres costume plays a more important role than others, when characters have a job, which requires a uniform for example, the costume would need to be exact. For our romantic movie the costume is not as important and although doesn’t need to be specific it is still important to get right. For our film we wanted to portray our characters as average and stereotypical 18-19 year olds therefore the costume was based on high-street clothing found I shops like Topshop, river island and New look with  the male role wearing burtons and vans trainers, it was important to keep the costume relatable in order to portray them as stereotypes and allow an outside audience to relate to the characters.

It was also important to have different costumes throughout the trailer to show time and days passing for example we were able to film different seasons so in the beginning of the trailer different coast are used and even wooly hats are used yet towards the end more summer clothes are seen such as flowery jeans and converse trainers instead of boots. When the male lead role ‘Chase’ is seen and portrayed as a ‘thug’ it was important that his costume and props were able to portray this role therefore tracksuit bottoms a hoodie and a baseball bat were used in the scene.