Target Audience

In marketing and advertising, a target audience, or target group is the primary group of people that something is advertised for in order to find out a target audience for a piece of media different marketing techniques are used. for this project we will use a Target audience questionnaire in which will determine who are target audience are. predicting teenage girls. 

Target audience questionnaire:

1.  Gender?

Male ____         Female___

2.   How old are you?

Younger than 10 ___  10-15 ___  16-18 ___  18-21 ___  21+___

3.What is your preferred genre of movie?

Comedy ___ Horror ___ Fantasy ___  Romance ___  Sci-Fi ___ Musical___  Period drama ___  other please specify ______________  

4.How often do you go to the cinema?

Less than once a month ___1-2 times a month ___3-4 times a month___  More than 4 times a month___

5. What television channels do you tend to watch, if any?

BBC___ ITV___Channel 4/E4___Five___Living TV___ TV___SKY___Other________

6.  Do you enjoy watching romantic comedy’s and romantic films 

  Yes )__  No---

7.  If so do you like sad romantic films?

  Yes --- No---

8.  What types of magazines do you read if any?

Cosmopolitan---FHM---Heat---HELLO!---OK---  Q ---TotalFilm---

9.  Do you enjoy reading film magazines? 

  Yes --- No ---

10.  What do you find the best way of advertising when it comes to films? 

Billboards---Bus advertisements---Freebies---Magazine---Posters---Radio/television interviews with cast---Trailers---None---